As all of you know, I am a passionate Boston Red Sox fan. Each and every year I buy the MLB Extra Innings from Direct TV. This allows me to totally stay tapped into the fever of the Red Sox Nation.
During a recent game I was watching there was a commercial for a furniture store that advertises all the time. There marketing angle is selling complete rooms for very attractive prices. Good commercials with a good message, although it could use some direct response components to track which message and offer are really driving the traffic to the store.
The most recent ad was very compelling. It starts out by showing a 60″ Mitsubishi LCD HDTV television and then behind it was a complete living room set including couch, loveseat, three tables and two lamps. A price of $1,999 flashes on the screen and then the guy on the commercial asks “Which one would you choose to have in your house?”
I thought it was interesting that he was using the angle of comparing buying a TV versus an entire living room set and then he dropped the bomb…
“No need to choose you can get all of this for $1,999 thanks to Andy’s (I think that was the name of the TV store) and Jordan’s teaming up to provide you with an amazing deal.” I am paraphrasing with the offer but I think you get the idea.
How many of you view your “competition” as true competition, as opposed to looking at them as potential partners to add some amazing value to your products or services.
Take a minute to think about this. You never know when you might be able to come up with your next big promotion.
Until next time, stay profitable…
