You may want to grab your favorite beverage here.  I promise it will be worth the moments you spend reading this…

 

*a forceful message and a long email – a wake-up call on your way to wealth*

 

After having a phone call about business and personal wealth philosophy with an individual that is outside of our group, the conversation led to me sharing my Piggy Bank Philosophy…

 

Realizing that I’ve never written about it before, I thought now’s as good a time as any.

 

Among other things, I have an overriding belief on the reason why Entrepreneurs work their businesses like ‘jobs’ instead of ‘investments’, accepting a ‘paycheck’ instead of a ‘return’, is not because they don’t want to get rich, but because they don’t know how.

 

Specifically, they don’t fully embrace the true goal of being an entrepreneur.

 

In a few seconds I will summarize this goal, in one very clear, simplified statement.

 

First, I want to make the point that, the reason we (and yes, that means me, I did for well over a decade) fall victim to this flawed thinking is because we have been conditioned by everything around us to think about business and money in a certain way.

 

Of course, this is our fault, responsibility can’t be pawned off to someone else.

 

As example, during my first 8 years as an entrepreneur I learned how to close sales, lead people, and feel really good about myself, and I’m grateful for encountering people like Zig, Tommy Hopkins, and Brian Tracy, they all influenced me to get where I am today – but I never found the focus of marketing and money until I met Dan Kennedy and Bill Glazer.

 

Forever more, I have a Siamese twin to Marketing and Money.

 

The reason people don’t get rich is because they are running the business like a job, not like an investment.  Let that sink in, because a job is a cycle, a static think, that at best, you hope for gradual growth, and you plan to do one thing, then do the same thing, all over again.

 

Month in and month out.  And that’s exactly what most people settle for.

 

If you are honest with yourself, at some point during your life, and probably right now, you are working to pay the bills and earn a living, not to get rich.

 

Here’s how to change all of this, once and for all.  Like finally finding the light switch and now seeing everything around you in the LIGHT instead in the dark…

 

Are you ready?

 

With your business, you must have one overriding goal above all else, that goal is to take as much money out of the business as possible and put into the piggy bank.

 

Now, certainly, at first instinct, someone might say that they don’t have enough consistent money to pay their bills let alone stash some in the piggybank.

 

And that could be true, and the reason is because they are working to pay the bills and not fill up the piggybank.

 

You see, a big change happened for me in my life, when I started working everyday, every waking moment, with focus, and intention, and dedicated discipline to making sure the pig was getting fed.

 

I want a very fat pig.  And you should too.

 

I’ll never forget Zig Ziglar saying, “If someone says they don’t want to have a lot of money, they will lie about other things too”

 

So, quit kidding yourself and man (or woman) up.

 

If you set out every month to pay your bills, pay your people, and hope for a little left over for a nice dinner and a good night’s sleep, then you will continue to stay in the cycle of self-employment and living a downtrodden break-even life-style.

 

If however, you wake up every day knowing what your goals are and knowing that if you go another month without feeding the piggy bank you are losing the game, wasting your life, and settling for less than is possible.

 

Think about it this way.  Paying the bills and making some money is like scoring baskets back and forth with your opponents on the basketball floor.  It feels great, until the last seconds and you realize you didn’t win…

 

In basketball there is always a winner and a loser.

 

At the end of your month, there is always a winner and a loser.

 

That’s determined by how much the piggybank gets fed.

 

The good news is, chances of winning every basketball game is basically zer

 

Chances of winning in your business – is 100% completely within your control.

 

And determined by where your focus is, what your are playing for.

 

To Score.

Or

To WIN!

 

One of the biggest reasons people flock to our group, members join the “Secret Society of the No BS Greater Milwaukee Chapter” and why other people from all over the country seek out my guidance is because I know how to make sure your pig gets fed.

 

Because it’s our focus.  It’s our goal.  It’s what we do.

 

And, to be quite blunt, most people don’t have the discipline on their own to run the business as it should be.

 

Most people are trying to please too many people, pulled too many directions.

 

When we step in through coaching, consulting, or control, we have two objectives, growth and profits – as fast as possible.

 

Last thing I want to say about this.  No one ever has any money left at the end of the month, anyway.  That’s why having the piggy bank is so important, all the money is going somewhere…if you don’t have a place to put it, it’s going out the door.

 

Now, in some cases, your piggy bank takes different shapes – when we launch and development new business for our clients it often takes 6-12 months, even longer, where constant reinvesting of profits and continuous adjusting to get ramped up is necessary.

 

That is simply what’s required if you want a million dollar business or bigger…most people can’t discipline themselves to build a business because they are too busy wasting money living, when they haven’t yet earned and don’t yet deserve to have the lifestyle.

 

Again, they live as if the business is a job, as if they have a paycheck, fine, if you want to be an employee…and get paid like one, retire like one, and have a life like one.

 

Don’t get me wrong, smart employees can still get rich, because they work their job as if they were an entrepreneur.  I know many like this, they know what their focus is.  The risk is when an entrepreneurs lives, works, spends like an employee – waking up 2, 5, 10 years later to realize no one was matching their retirement contributions and there was no pension plan, and oops, they forgot all about the piggy bank.

 

When you change your focus to investing in your business for growth and feeding the pig to get rich, your life will change, dramatically.  And you will find a new sense of urgency, power, and success in your business.

 

It’s like this, who is truly motivated to work hard and pay a bunch of bills – what a stupid reason…  no body.  You’ve got to have motivation, reasons to get rich, and you’ve got to have a place to put the money, else you’ll have none.

 

No pig, no profits.  That’s what I always say.

 

Kevin

 

P.S.  A harsh message for harsh times.  Don’t worry, I won’t leaving you hanging…in fact on April 14^th, I’m going to give you the 7 fastest, biggest, most lucrative ways to REINVENT your business and put truckloads of cash into your piggybank.  In fact, you’ll have to have a piggy barn by the time I’m done with you on Thursday…reply to this email if you haven’t registered yet.

 

Now go back, print this email out and read this e-newsletter again, get your head on straight, because on April 14th I’m going to challenge you to structure your business to get rich, fast, and now.  Can you handle that?

I can remember as a little kid that I always had a really good reason why I wanted to go to the candy store, play ball at the park or stay out later than originally told by my Mom.  I conveyed this reason by telling my side of the story, in hopes of making my case as to why I should have what I truly wanted.  I didn’t win every time, but more often than not, my story was persuasive enough to be rewarded with what I asked for.

Why am I bringing up my childhood memories here?  I want you to remember what it was like to be a kid.  Remember what it was like to fight for what you wanted because you thought your life would be over if you couldn’t stay at your friend’s house for another 30 minutes or you didn’t get that pack of baseball cards because you knew it had the one card in it that you just had to have.  You fought for what you wanted.

Why should it be any different in business?  Your story sells.  People buy you just as much as they buy your product.  So, it is time to grab root from your childhood and remember what it was like to put your “pitch” in a way that was compelling for “Mom” to say “yes!”

There are some key components that you want to be aware of.

#1 – Your story cannot be boring and ramble on and on.  It has to relate to what you are offering and has to just the right length to stay compelling.

#2 – Your story needs to engage your audience.  When I speak in front of college students I make sure my story has components in it that they will be able to relate to.  I want to see them laugh and nod their heads so I know they are getting it.  The story I tell in that arena is a bit different than if I am in front of a roomful of business owners but with the same result.

#3 – You have to practice.  Tell your story to one and tell it to a crowd.  Pay attention to how people are reacting.  Make notes about the moments that really caught attention.

#4 – Have a purpose.  You need to know what you want out of the story you are telling.  Do you want someone to buy?  Do you want someone to just say they are interested in hearing more?  DO you want to develop a referral relationship?  What ever it is you want, you need to be sure you stay on course with the story you tell.

#5 – Get your audience to visualize.  The mind is very powerful and engaging it will make your sales effort that much more persuasive.  Get your audience to somehow relate to the story you are telling so they can see themselves in the moment.

#6 – Make sure your audience knows what is in it for them.  There is nothing worse than having to listen to someone’s story and never getting anything out of it.  Don’t just tell your story to tell your story.  Your listener needs to be the beneficiary of the time you spend together.

If all you want to do is talk about yourself, write a book.  If you want to sell something, tell a compelling and engaging story that leaves your audience wanting what you have for them.

Now, go out there and become a legendary storyteller.  I promise you will see better results the better you become at making personal connections through stories.  We grew up with stories, we still read stories and we crave them.  So, give your audience what they want, stories that entertain and engage.