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A Five Hundred Dollar bill for Your Thoughts…

A Five Hundred Dollar bill for Your Thoughts…

Doesn’t that headline sound much better than “A Penny for Your Thoughts?”  I would have to say too many business professionals are looking for “penny” ideas instead of seeking out ideas that can have a real impact on their business. I can remember when I was a kid (I’m not that ...

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Competitor? I don’t think so…

Competitor? I don’t think so…

As all of you know, I am a passionate Boston Red Sox fan.  Each and every year I buy the MLB Extra Innings from Direct  TV.  This allows me to totally stay tapped into the fever of the Red Sox Nation. During a recent game I was watching there was a ...

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Sweat The Small Stuff…

Sweat The Small Stuff…

A Boston Getaway… I just got back in town from a much needed long-weekend in Boston.  In case you don’t know I am a passionate member of The Red Sox Nation!  Every year I travel to Boston to take in a few Red Sox games. The city is amazing.  Great site seeing, outstanding ...

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Did April Showers Bring May Flowers?

Did April Showers Bring May Flowers?

We are month 2 into the 2nd quarter of 2009.  With all of the rain we received here in the Greater Milwaukee area it was an excellent opportunity to spend a bit more time at the computer to work on projects. If for some reason you haven’t made any progress and ...

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Archive for October, 2011

Retreat is impossible

Posted by admin October - 22 - 2011 - Saturday ADD COMMENTS
I recently started to read a new book titled “Walking the Dead,” by John Eldredge (The Glory of a Heart Fully Alive), as I have been led to it as I go through a time in my business and personal life in which I need direction and answers.  I ran across a quote that John references from Leif Enger:
“We and the world , my children, will always be at war.  Retreat is impossible.  Arm yourselves.”
Life is tough.  Business is tough.  All of us set out to accomplish certain things in life and business.  Some we achieve and some we don’t.  The question is what, of all that we do, really matters?  This is a question that has been running through my head for the last month or so.
I have sought counsel from some brilliant people that have influence in my life to help me with this daunting question.  I have prayed about it and seek guidance from God.  I spend time reflecting and thinking about my journey.  I in return am asking for clarity and confidence.
I am at a huge crossroads on some decisions I need to make in my life.  Major decisions.  Decisions that will effect my future, my happiness and my peace of mind.
You may be wondering why I am sending you this email.  I wrote this today because I want you to know that we are “at war” everyday.  As entrepreneurs we battle day in and day out.  We eat, sleep and breathe our business.  At what point is that too much or too consuming?  What do we put on hold or neglect because of it?  Is there a way to achieve “simplicity” in our lives, have successful businesses and be truly happy at each day’s end?
I believe we can.  I believe there is a way to have it all.  To be fulfilled.  To be happy.  To be prosperous.  To be significant.
One thing is true, RETREAT IS IMPOSSIBLE!  We have to stand and fight market forces.  We have to stand and fight competition that lie and mislead.  We have to stand and fight government over-stepping its intended purpose.  We have to stand and fight against the evil people in the world that want us to fail.
I tell you today, that you are not alone if you ever feel this way.  I am in the trenches with you.  Each and every month I work my tail off to arm you with the knowledge, inspiration, motivation and kick in the pants you need to continue to fight and wage war back on that which tries to break you down.  You are all winners.  Together we will win.
Through all the highs and lows, fight for what means the most to you.  Fight for simplicity.  Fight for anything that means something in your life.  Fight to win.  Continue to be relentless.  We are warriors in life and in buisness.  Don’t let the “enemy” bring you down.
Retreat is impossible.
Your leader in the fight for true happiness in life and business.

-Kevin-

 

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4 to 6 millimeters

Posted by admin October - 11 - 2011 - Tuesday ADD COMMENTS

I thought it would be a good time to write a quick story about having a premium product/service mindset.

I have been doing some updated research for a workshop I am doing on the topic of “Price,
Profit Power & Prosperity” and thought I would give you an example of the mentality that goes into carrying this
culture deep within the details and experience of what you are selling…

Audi (the car manufacturer) has teams to make sure its cars please the senses so it oozes PREMIUM in every corner of its automobiles.

Audi has several teams that are in place to stimulate all the senses we have as human beings.

The one I found most intriguing was Audi’s “Touch Team” for Button Activation

Audi and psychologists studied the depth that buttons must be pushed in
order to FEEL “premium.”

The answer…4 to 6 millimeters. Any more or less SEEMS “cheap.”

That is just one of the many details Audi pays attention to in order to sell its cars at a premium price.

I tell you this story because I think it is important to pay attention to these details to make sure your customers have an experience that upholds premium pricing.

Take a step back this month and think of some of the “small” details that could enhance the experience your customers have with you.  It will be well worth your time.

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