I recall the first time I met with a client of mine after she was a guest at one of the monthly business meetings back in 2008. The focus was how to grow her fitness business that was in its early stages.
As per the usual the brain storming session resulted in more ideas than time would allow, but that shows the immense possibilities that lie within a business. The most important opportunity came after I asked her two questions…
What is your closing percentage and what is your closing script?
After watching her just one time I was able to fix the real problem, which wasn’t needing more leads, it was how to offer her services and the structure of her pricing.
After a number of months testing the pricing and the offer it is now completely rock solid. This also is a lesson in testing, written about here as bonus.
My point is, try to take a step back and see if there is another way of looking at a challenge you are facing. Get someone else to look at it and give you feedback.
It’s all about perspective. This one idea could change a big challenge in your business to a huge opportunity. Try it out. You may just like it!
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