The title of this post is a famous line from a popular song by Morris Albert in 1973. This album and song put Morris Albert on the map for worldwide fame and recognition
So what does this have to do with Business & Marketing? There are three components to this that are valuable to pay attention to.
First, it is very important that you understand a client’s feelings matter more than the reality of how useful your product (or service) will be for them. More money is spent on how something will make you feel than on the logical, rational thought process of the absolute need of a product. How many women need to get a pedicure? Women get pedicures because it makes them feel beautiful.
Second, the experience your clients have with you during the sales process will ultimately determine how they feel about your product. No one likes to be “sold.” If you are doing your job right when it gets time to “sell” it should seem obvious and non-threatening to your client. If you have to end with a strong close you will want to go back and review what that process looks like. This experience will determine whether or not you get clients to buy from you again, as well as, whether they will refer you their friends and family.
Third, Morris Albert’s song was recorded and performed by many well known artists, such as, Frank Sinatra, Ella Fitzgerald, Bobby Vinton and Elvis Presley to name a few. When you take the time to make your product exceptional, sell it exceptionally well and become known for it others will want to be part of what you have.
A classic example of this is franchising. Why do people invest money in McDonald’s or Subway? They do it because they see the value in the business model and systems that are in place and want to become part of it for their own success. You can do this to by private labeling your product, franchising or licensing your business model or allowing others to sell your product as an affiliate to name a few.
I cannot stress how important it is to pay attention to the way your clients react to you, your product and the experience they have. It will determine how easy it will be to get more clients to do repeat business with you and refer more clients to you more often. Don’t take your clients for granted. Remember, they drive your business. Treat them that way!
