I just got back in town from a much needed long-weekend in Boston. In case you don’t know I am a passionate member of The Red Sox Nation! Every year I travel to Boston to take in a few Red Sox games.
The city is amazing. Great site seeing, outstanding restaurants, shopping on Newbury Street and first class accomodations. I always stay in the Back Bay at The Lenox Hotel. The attention to detail here is a lesson to take with you and do an in depth look into your own business. Let me share…
Sweatin’ The Small Stuff
1. The first thing you notice is how welcoming the doormen are to help you with your luggage and ask how your flight was. They are in uniform and treat you with respect and warmth.
2. As soon as you walk in the door you are welcomed by an amazingly fresh aroma that will relieve any stress you may have had from dealing with the airport or traffic on your way into the Back Bay. After a little inquiring I found out the smell is infused into the air flow system and was custom made to the exact specs of Lenox ownership. Impressive!
3. The check in process was quick, efficient and enjoyable as the desk attendents make sure you know you are about to have an experience like no other while staying at The Lenox Hotel.
4. The hotel manager on duty made us aware that he and his staff were around to make sure we call on them for any of our needs from getting tickets to the Red Sox, dinner reservations or driving accomodations. He even took the time to get us into the elevator and press the button to get us to our floor.
5. The maid service was great. They were ready to tidy up the room early in the morning but were happy to wait until we left for breakfast to clean the room, which they did very well and very fast.
6. In the early evening there was a turn down service in which they left 2 delicious chocolate Lindt Balls for a little naughty late night snack. If you haven’t had a Lindt Ball before you are missing out (You can get them locally at Target). In fact, one of the “naughty” things about staying at The Lenox Hotel is it has a retail shop that is only filled with Lindt chocolate! (This was trouble. I think the shop attenedents knew us by name).
7. Every day as we entered and exited the hotel we were greeted and wished a good day and asked if there was anything that could be done to enhance our stay. It si nice to be appreciated.
8. The entire hotel was very clean and cozy making it enjoyable to walk in and out of at any point in time during the day.
9. Checking out was fast and efficient and a doorman was there to help with the luggage and get us into a cab as we headed to the airport.
Create The Experience…
Every year I go to Boston and stay at The Lenox Hotel I am reminded of how important it is to make my clients feel welcomed and appreciated. Just like every year, I took a few ideas away that I plan on using to implement into my mortgage business.
Moral of the story, take time to “WOW” your clients before, during and after doing business with them. That is how you create true ambassadors of your business, just like I am of The Lenox Hotel.
Until next post…stay positive and profitable!



